I turn data into strategic advantage
From Andela to Squad, I have helped companies make data-driven decisions that actually move the needle. Not just charts- real business impact. My work has driven massive revenue growth, user conversions, product development and marketing strategies. My experience span across multiple industries including manufacturing, banking, fintech, healthcare, and technology.
Impact that matters
My goal is always practical impact, not analysis for its own sake. Here are some stories of how data-driven insights created measurable impact.
Conversion Rate Breakthrough
Designed and executed A/B testing for a new pop-up modal at Andela. Through rigorous testing, hypothesis validation, and iterative optimization, we achieved a 45% lift in user conversions over 3 months—turning more visitors into active users.
Revenue Explosion
By identifying high-value growth levers, setting clear KPIs, and monitoring performance daily, we grew VAS revenue by 165% from 2022 to 2023. Coordinated budget planning and monthly strategy for Squad's Value Added Services team.
Retention Rescue
Calculated NPS scores using Medallia and analyzed multi-channel feedback (web, app, surveys). Uncovered critical pain points causing churn, implemented targeted fixes, and improved user retention by 33% through data-informed product improvements.
Data Quality Transformation
Built comprehensive data quality checks across key sources at Andela. Reduced data ingestion inconsistencies by 90%, ensuring reliable analytics and enabling confident decision-making across the organization.
Transaction Success Rate
Led team of 8 analysts monitoring 15M+ daily transactions. Developed metrics, KPIs, and real-time dashboards that helped maintain a 99% daily transaction success rate for Squad's fintech payment platform.
Engagement Boost
Combined user behavior data with customer surveys at GTBank to deliver actionable recommendations. These insights drove marketing strategies that increased user engagement by 20% within months.
Partnership App Launch
When Kinship launched a new partnership app with 15 pilot groups, they needed more than just basic metrics—they needed a complete analytics strategy.
I led the data strategy from day one: defining success metrics, tracking onboarding completion rates, first login rates, marketing opt-ins, and activity retention. I also developed a per-user revenue model to quantify impact and prioritize the highest-value growth opportunities.
The result? A successful pilot with clear data-backed insights that guided product decisions and partnership strategies going forward.
What I bring to the table
I'm not just proficient in tools—I solve real business problems with data.
Product Analytics
From user segmentation to cohort analysis, I uncover how users interact with products and where to optimize for growth.
A/B Testing & Experimentation
Design experiments, run statistical tests, and validate hypotheses to drive data-backed product decisions.
Revenue Modeling
Build models that quantify impact, identify monetization drivers, and prioritize the highest-value growth levers.
Data Visualization
Create dashboards in Tableau, PowerBI, and Looker that tell clear stories and enable real-time decision-making.
KPI Strategy
Define the right metrics that actually matter, track them rigorously, and ensure they align with business objectives.
Machine Learning
Apply ML techniques for predictive analytics, customer segmentation, and pattern recognition at scale.
Data Infrastructure
Extensive experience working with major cloud platforms, including GCP, AWS, and Azure
Leadership & Collaboration
Led cross-functional teams, presented to executives, and translated complex insights into actionable strategies.
Fintech Expertise
Deep experience analyzing payment data, transaction flows, and financial metrics in high-volume environments.
Tools I use daily
The journey so far
From engineering graduate to leading data teams at top fintech companies.
Leading analytics for partnership initiatives, driving 45% conversion improvements and 33% retention gains through data-driven strategies.
Managed team of 8, analyzed 15M+ daily transactions, and delivered 165% VAS revenue growth through strategic planning and KPI optimization.
Gained hands-on business knowledge that allows me to uniquely view challenges from both an analytical and strategic perspective.
Built dashboards and delivered insights that increased user engagement by 20% through combined behavioral and survey analysis.
Started my analytics journey analyzing business operations and providing process improvement recommendations.
Graduated with Second Class Honors (Upper Division), combining engineering thinking with data passion.
Let's create impact together
Whether you need someone to lead data strategy, build analytics infrastructure, or turn insights into growth—I'm here to help.